An invite-only group of men who want more from themselves than anyone is asking, centered on monthly challenges, events, and direct access to the roster.
One a month, across the five pillars. Opt in when it serves you. Finish what you commit to.
Where men bring real problems and get real answers.
Bring a decision to the room. Leave with a path forward.
Workouts, dinners, gatherings, and adventures a few times per year.
That’s what keeps you current. Everything beyond that is optional and scheduled well ahead.
Plus a small fee to enter Selection. Invitation only — a member has to put you forward.
You set the standard among the people in your life, but you know there’s another level. These men — already fit, capable, and leading in some part of their lives — chase it together.
CEOs, former pro athletes, founders, and other high performers, dealing with human challenges.
Sports med sales. Paced a friend through the night at the Tahoe 200 — his own longest run ever.
Twenty years flying 767s, after the military and surf rescue. Grand Canyon rim to rim to rim. Has a business plan he hasn't started.
Founder. Walked away from the identity that built his career to start something of his own.
Moved his family across the country for someone who needed him. Lifts five days a week at the edges of it.
Trainer. National weightlifting champion and a D1 team captain. Trains at 4:45am before a full day of clients.
Senior vice president at a global firm. Rebuilt his training from the ground up after his body gave out three years ago.
He is in the best shape of his life and behind on the people in it. In your first forty-two days you put this number in front of the room, and then you do something about it.
I wondered whether I was having to prove myself to men I didn’t know yet. Then I posted my intro video, and I felt supported.
My only hesitation was the commitment. What I found was men who push me instead of letting me stay comfortable.
I was skeptical about how much I’d get without being at every in-person event. What I found was an inner circle that keeps me accountable to my own values.
Membership is capped, and every man in the room was put forward by someone already in it.
A member puts you forward. That gets you to the door and nothing else.
Written, then a conversation. One question underneath both: do you want more from yourself than anyone is asking?
Six weeks to earn your spot through selected workouts, group participation and an intro video.
Most of the roster doesn't either. The daily conversation, the monthly challenges and the calls are where the group actually happens. In person is a few times a year, and nobody's attendance is tracked.
Fifteen to twenty minutes a week keeps you current. Everything else is optional, and men opt out of months when life gets loud. What isn't optional is finishing what you said you'd do.
Neither are a lot of us. The roster runs from HYROX to mountain biking to men who just like being outside. How you stay in shape is your business.
No. Several men here have therapists. That's a different thing and it works for different reasons.
This is not a fitness group, but the majority of members take their fitness seriously, and a common in-person gathering includes physical activity.
Good. So is everyone, at something.
Someone inside The Standard thinks you'd make this room better. The invitation gets you to the door. What you do next is up to you.
Start your applicationEntry is by invitation from a current member. If you think you belong here, tell us who you are. We open rarely, and when we do, we start with this list.